On Over One Billion Impressions this season WatchMojo Delivers 75% Revenue Growth
January 4, 2012 by admin
Filed under Movies Information
Through all of 2011 WatchMojo.com saw a 75% spike in profit and “broke-even” for the first time by generating more than 1 billion impressions through its various distribution channels.
In the previous twelve months:
Through online, WatchMojo pulled-in over one-hundred million in-stream videos being accessed and an additional 365 million in-banner video impressions for a result of almost five hundred million clip views;
In Out-Of-Home (or OOH) WatchMojo achievement of forty million clients monthly in the United States alone produced more than 1 billion impressions, this number based on a conservative estimate of just 2 impressions/month/customer.
In the mobile arena, WatchMojo saw somewhere between 2.5 to 5 million views via many different partnerships with service providers and aggregators, plus on its HTML5-ready WatchMojo.com website;
Through Over The Top Connected Devices (or OTT), such as Boxee Box, Roku, Western Digital, or Google TV, WatchMojo distributed as many as a million views. Despite the fact that OTT remains a niche market, the volume of internet connected devices could reach fifteen billion by 2015, according to a report by Cisco.
If you include that, 2011 was apparently the year that saw WatchMojo’s business take-off. WatchMojo managed to break even with its 75% growth while improving both the quality and quantity of the videos being posted during a time when there was a profusion of cheap, poor quality content flooding the internet. Recently, the organization touted its 7,000th movie clip, which examined likely candidates that might become the next big thing in the tech world following the passing of Apple’s co-founder Steve Jobs.
WatchMojo was started in 2006 by Ashkan Karbasfrooshan and has materialized as one of the most productive new video contented makers producing more than 7,000 high quality movies on entertainment, lifestyle, and knowledge. The company’s popular culture and infotainment videos have been distributed on portals such as AOL, MSN, & Yahoo, and also movie sites like Hulu, YouTube, and a lot more.
Recently, at the Digiday Video Awards, Digiday selected WatchMojo along with HBO and CBS as the 3 finalists in the “Best Entertainment” category. Also, in its September 2011 issue, Marketing Magazine included WatchMojo in their list of Canada’s Digital Media Companies to Watch.
Increasing its reach outside the Internet and into the portable/mobile connected gadgets market, WatchMojo is also helping the academic community to teach English to students across the world.
WatchMojo now reaches over 50 million customers every month across all of its markets and has served more than 700 million views since its inception.
For more information or to learn more about WatchMojo, visit their site at www.WatchMojo.com